A Finnish award-winning art director with several years of experience in conventional and digital media channels. In the advertising, she attained in-depth proficiency in branding, print design, out-of-home solutions and collaborated on TV and radio commercials.
        During the past couple of years she gained cutting-edge digital expertise in the online gaming industry, where the best practices of e-commerce are in use. Her role was to design advertising concepts across various customer touch points. Also, she was responsible for branding a casino and owned media.
        Recently, she evolved her skill set into the fashion art direction at Mastered accelerator. Her work have been published in One and Glassbook as well as featured at i-D, Vogue Italia and among industry experts.