A Finnish award-winning art director with several years of experience in conventional and digital media channels. In the advertising, she attained in-depth proficiency in branding, print design, out-of-home solutions and collaborated on TV and radio commercials.
        She’s been working with user experience and interface design for a year now in a startup that aim to create cutting-edge online gaming products. As the team has broadened, her focus is shifting to art direction. Earlier gained digital expertise in best practices of e-commerce. Her role was to design advertising concepts across various customer touch points. Also, she was responsible for branding and owned media concepts.
        She has evolved her skill set into the fashion art direction at Mastered accelerator. Her work have been published in One and Glassbook as well as featured at i-D, Vogue Italia and among industry experts.