Miiamaa Dance & Yoga ExperiencesMiimaamaa is a lifestyle brand with next-generation yoga & dance experiences.
The new website is soon to be released – here’s a teaser demo.
I’ve been art directing the brand since it’s established a few years ago.
Besides the location and offering, one of main reasons people choosing their yoga or dance services is a teacher: proficiency, empathy and personality. We narrowed out the target group with the importance of price but bore in mind those who choose to practice at their home, an online class. We focused on the face of the brand, business owner Miia in branding and pushing the boundaries of physical into digital. Miia is breaking all rules of a stereotypical yoga teacher that takes her closer to the client; She’s with his/her goals, struggles and joy – sincerely without judgement.
More about Miiamaa brand and especially the website, about which I’m really excited by the way, soon! Meanwhile, any questions hit me up.
*Music by Savvier from Fugue*